In our fast-paced world, companies and government bodies are requiring its workforces to perform smarter and faster.

Eye tracking technology is one intelligent system that can identify where workplace efficiencies can be improved by monitoring eye gaze and cognitive response in high pressure environments, such as military, security, elite sports and construction.

IISRI’s eye tracking technology iPupilX has taken eye tracking technology to the next level – incorporating advanced integrated haptics, artificial intelligence and neural network algorithms to extend the user’s situational awareness and identify objects faster than the human eye.

iPupilX was originally designed for military and elite athletes to improve the performances of individuals and teams’ state of mind, attention, fatigue and shared understanding in high pressure situations. It combines advanced integrated haptics, artificial intelligence, and neural network algorithms to extend the user’s situational awareness and identify objects faster than the human eye.

iPupilX is ideal for those industries and companies who require top performance in demanding environments, such as military, security, construction and emergency services.

For military purposes, IISRI has integrated the iPupilX with combat protective gear and ballistic glasses – to provide a real-time perspective view of a soldier’s mental state and cognitive behaviour to inform training outcomes.

Eye tracking is beneficial tool for close quarter battle shooting skills, which require the soldier to develop a good gaze pattern technique and an accurate shot.

By using iPupilX’s real-time eye gaze monitoring, a soldier’s performance can be assessed in any high-pressure environment, while its Artificial Intelligence can monitor the dynamics of the environment in real-time. Embedded haptics actuators can generate real-time alerts during any pre-defined violations by the operators and/or during cognitive decline, such as lack of situational awareness, fatigue and attention.

iPupilX has the capability to stream the real-time video feed over Wi-Fi to the assessors as well as record the activity sessions, which can be played back straight after the training session to provide accurate feedback to the participants.

The potential of this technology has only scratched the surface and its application scope has expanded.

Poor diet, minimal physical activity and excessive alcohol consumption collectively contributes to almost the same number of cancer cases as smoking, evidence shows.

And according to Cancer Council Australia, one in three cases of cancer in Australia are preventable – the equivalent of 44,000 cases per year.

To help develop preventative measures, researchers are looking to our children – and taking a closer look at how advertising influences children’s attitudes, perceptions, expectations and purchasing behaviour across their lives.

And IISRI’s unique eye-tracking device – iPupilX – is providing even greater insights into this research.

In a world-first research program, IISRI, the Institute for Health Transformation (IHT) and the Global Obesity Centre (GLOBE) are using iPupilX eye tracking technology to examine the visual factors that cause children to take up harmful habits such as junk food, alcohol, and cigarettes.

This technology has a unique advantage; it can be worn during normal activities and routines, allowing researchers to gather data anywhere and anytime – making it perfect for the study of children.

This flexibility has allowed, for the first time, scientists to measure how much children pay attention to junk food advertising while they continue their daily activities. The data researchers will gather using the iPupilX includes changes in the wearer’s pupil, disclosing attention and focus levels.

This has significant real-world potential with the World Health Organisation identifying a critical need for effective, ethical and adaptive tools to monitor unhealthy advertising to children.

No such tools have existed due to the highly complex and ethically sensitive task of collecting data from children as they go about their daily lives.

However, the Deakin team is aiming to overcome this challenge – with this cross disciplinary project that has brought together the expertise of researchers across public health, policy, complex systems and artificial intelligence.